HAODE STORE
HAODE STORE
Overview
You collect figures, blind boxes and original products brought straight from Asia. You have a community that lives for every drop, a physical store in Providencia and customers who message you every day asking what just landed and what's coming up for pre-order. But everything ran through Instagram. You didn't have a real online store.
The challenge
Here's what the Haode team told us:
"We were selling everything through Instagram and it was becoming impossible. We spent all day answering prices, stock and pre-orders over DM, and we were always losing sales. We needed a real store, not a profile."
Everything. Over DM.
When you sell collectibles and blind boxes, the catalog can't be a photo carousel. Every product has its story, its edition and its availability. It had to look flawless and actually work.
And there was one key detail: mixing pre-order products with in-stock items creates confusion and complaints. People needed to know right away what ships now and what they have to wait for.
The real challenge wasn't just "we need an online store."
It was: "we need a team that understands the collectibles world and brings order to pre-orders, stock and shipping without losing the soul of the brand."
Our strategy
The first meeting? Pure energy.
"It took us a while to decide to hire someone, because the store had to come out perfect and we were used to doing everything ourselves. We needed a team that got the collectibles world and understood how pre-orders and drops work."
We weren't just designing a store. We were creating a shopping experience.
Because that's what Haode deserved: a digital showcase where every product, every edition and every drop felt as special as in the Providencia store.
That's how we brought the project to life: we let the product be the star
The figures, the blind boxes and the original products have huge visual power. So we designed everything to elevate them.
We built a catalog you can browse by category, with clear product pages and large-scale photos. We clearly separated what's in stock now from what goes on pre-order, with visible dates and statuses.
The design wasn't there to grab attention. It was there to make buying easy and keep availability always clear.
We took care of every detail of the flow
Catalog, product page, pre-order and checkout designed for a community that knows exactly what it's looking for and wants zero friction.
We integrated shipping across Chile and made the physical store in Providencia visible, for those who prefer to pick up or come see the product in person.
We added a clean, vibrant identity, true to the Asian aesthetic that defines the brand, with small details the community recognizes right away.
The whole site says: "This isn't just an Instagram anymore. It's the official Haode store. WELCOME TO THE CATALOG."
The outcome
What happened when the store opened
The launch felt different. "We've only had the store live for a single day and we already feel much more serious and legitimate as a business. Having our own home outside Instagram changes everything." One day. And the team already felt the shift. Not just "what a beautiful store." But legitimate. Organized. A business that finally had a home worthy of the product. And now? The catalog explains itself, pre-orders and in-stock items are clear, and shipping across Chile is handled without a single extra DM.
In the client's words
"EVOLUCION understood our world right away and turned the DM chaos into a store that truly WORKS. It came out exactly as we dreamed it!"
The Haode Store team
Design system
The decisions
behind the result.
Color palette
#FFF
Canvas
The product takes center stage.
#383838
Deep charcoal
Headers and announcement bar. Authority without the weight of pure black. Evokes the premium packaging of Japanese collectibles.
#7FACC2
Soft steel blue
The only accent. Evokes Asian product design — technical, collectible. Sets the brand apart from generic stores.
#F9F9F9
Card background
One step off white. Subtle visual hierarchy without color.